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Get Your Share of Web2Store Customer Sales
Why do Web2Store shoppers matter?
$1 e-commerce; $1.60 in-store; $1.93 if affluent 78% research a product/service before buying 70% do more research online than 1 year ago Rely on Internet 2x more than Newspapers 96% think online info equal or more important 83 million consumers bought offline after researching online in last 12 months Web influence = to family & friends Online leaders are training your customers
Who are they?
Younger – average age 39.7 years
More men
Same education/income as e-commerce shoppers
More frequent shoppers
Parallel to broadband users
More college graduates
More in $75,000 income households
As many English speaking Latinos as Whites
More 18 – 49, less 50+
Parallel to health information seekers
Top 3 Online Sources
Manufacturer web sites
Search engine listings
Retail store web sites
Healthy Benefits for Independents
Cost-effective customer education built into the sales process
Meets customers’ needs for easier understanding & comparison of products
Better control at the point of sale
Holistic approach to marketing and sales
Drives future sales - collects individual customer preferences
Web2Store Marketing Ingredients
Print Advertising Inventory
Service Inventory
Employee Input & Buy-In
Plan
Web Site & E-mail
High Speed Connections in Your Store
Customer List
Monthly Message & Associated Sale Items
Optional Add-ins
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| 4008 Booth Place |
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Sarasota, FL 34231 |
| 941-926-0186 |
| 941-926-0472 (fax) |
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Email our Store |
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